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Steve Jobs – Corey, Robert, Rich

Steve Jobs is perhaps one of the computing world’s most famous figures – father of Apple Computers, innovator and creator of many of today’s most common technological devices. Steve Jobs as an image has come to represent everything Apple. His image in popular culture reminds of everything we love and hate about the company – user friendly gadgets as well as tightly gripped control over the masses. Jobs’ typical image hasn’t changed over the years – we’re all familiar with his trademark black turtleneck and blue jeans.

This picture  – probably taken by his personal biographer – illustrates all of this. The image is in black and white, trying to show very clearly who Steve Jobs is and what he represents – simplicity, up front clarity and innovation. He’s posed in a ‘thinking’ position, so that when we see this image and recall it later we’ll be apt to remember him in that way. His glasses and beard point to typical ‘old wise-man’ imagery invoking more of the same. Depending on your view of Jobs, this image may also illustrate dominance, witty thinking and the role of a Big Brother, behind-the-scenes puppeteer.

What we don’t see is the rest of his body, his surroundings, no Mac products, etc.  These choices were probably all intentional so as to emphasize his branding recognition and to endorse the “Mac style” as opposed to Steve Jobs a specific Mac product.

 Here, he’s in living color, without his ‘nerdy’ glasses, pulling off his ‘boring’ suit in a ‘Superman’ pose. This picture can paint Jobs as a hero, a savior almost, to the company and to computing society at large. If you have a positive view of Jobs, this image can invoke super saturated versions of the feelings from the original. Some people may also feel that are sharing or at least taking part of Steve’s dream to make our computing experiances more enjoyable. “Steve Jobs is THE Apple guy, he’s superhuman and if you use Mac products, so are you.”

This can also be taken as a sarcastic view on the traditional Steve Jobs image. Some people who use Apple products put Steve Jobs on a pedestal because people that buy his iPhone usually have his other products like laptops and iPod, iPad feel that are apart of apple. Jobs is known for perpetuating “being a Mac”, “the Mac lifestyle” and so on.


The History of Visual Literacy (Response #6)


Paxson, P. (2004). Media Literacy:Thinking about Visual Culture. Portland ME: Walch Publishing

P.91.3.P395 2004

The book’s main idea is o help the reader identify and understand the competing social and economic forces that influence the media. It also provides a history of technology and visual literacy. and shows how visual/media literacy hand an influences our perception of things.



New York,NY:Films Media Group (Producer), (2005). Introduction to Photography and Visual Literacy. http://digital.films.com.libproxy.temple.edu/PortalViewVideo.aspx?xtid=30805

keywords: Visual Literacy

This video explores the growing need for visual literacy in the world. It also displays the importance of visual languages skills and the implications for America’s education system in regards to visual literacy.



Messaris, P. (1998). Visual Aspects of Media Literacy. Journal of Communication, 48:70-80

The Journal representational conventions of visual communications. It examines the influence of visual literacy on viewers’ comprehension and on their growth as informed consumers of visual media.




Valanides, Nicos. International Visual Literacy Association. Retrived 10.13.2011 from http://www.ivla.org/

This Website provides different publications of information dedicated to visual literacy. The organization is dedicated to the pursuit of understanding society’s perception in a visual environment.


Be an Old Spice Man and Not a Lady (Weekly Response #3)

The Old Spice commercials were always amusing to me and actually made me purchase the product. Even though the “Old Spice Man” seems like he is trying to market the product as his own, the actual authors of the commercial are the company Old Spice and the group of writers hired to write these commercial. The purpose of this commercial is to get people to buy Old Spice body wash. The commercial uses sex appeal and humor to grab the viewers attention. The authors chose sex appeal by having a well built man also known as the “Old Spice Man” with out a shirt to demonstrate what a manly man should look like. Throughout the commercial the authors paint a picture by switching up the backgrounds scenes and having the Old Spice Man  narrate the story/dream he wants you to envision. While doing this they always use humor with their choice of backgrounds and what the Old Spice Man says to get the point across. This keeps the viewer engaged. Women may understand this message as a way of being the first step to getting their loved one to look/smell like the Old Spice Man because of the sex appeal used in the commercial. Men may understand this message in thinking that since Old Spice body wash makes you smell like a man it will give you a jumpstart in being a more masculine man and appealing to the ladies. The message represented in the commercial is buying Old Spice will make a man smell like a man. At the end, the Old Spice Man says, “…anything is possible when your man smells like Old Spice and not a lady…” Therefore, men who are not using Old Spice body wash smell like women. I found it a clever way to market the product. The commercial didn’t display any prices or places you could buy it but stressed that you had to purchase especially when you want to smell like a man.

Understanding Literacy as a Social Practice (Weekly Response #2)

Literacy as a Social Practice at its finest!

After reading the articles assigned this week I found gained a better understanding of what literacy is as a social practice. I stumbled across some points made by the authors that provided an explanation.

James Paul Gee said, “No deep learning takes place unless learners make an extended commitment of self” (Gee 2005, pg 34) This means that in order to start something new as far as learning you must form a new identity. Each thing you do in life you have a different identity, because you have to commit and value that specific thing in a way a professional in that field would.

Danah Boyd quoted, “The process of learning to read social cues and react accordingly is core to being socialized into a society” (Boyd 12). I agree because the only way to be able to cope and learn what’s happening in the world socially, you have to be integrated in society already. Isolating yourself from society will make you a social outcast and farther behind because you haven’t developed certain skills nor to do you identity with the idea of culture itself.

“It is sometimes helpful to say that it is not individuals who speak and act, but rather historically and socially defines discourses speak to each other through individuals (Gee 3).” People communicate through there discourse. The idea of the individual is lost when discourse makes up what we think as an individual and then others may have the same discourse, which brings us together socially.

“The reason for differentiating networked publics from mediated and unmediated publics has to do with fundamental architectural differences that affect social interaction.” Boyd explains that networked publics differentiate from the two and the reason being is that one can control what is spread to the masses in a mediated public. That shows a big difference between the two and demonstrates the networked publics are most affective because it can manipulate the other two publics.

Gee states, “Players are producers, not just consumers; they are “writers,” not just “readers”(Gee 2005, pg. 35) This states that the consumers are just as a part of making the product as well as purchasing it. He used gaming as an example, an as someone who plays video games I agree because you can make the game a create to your liking with certain games that have open–ended formats. This applies with social networking as well because it is the consumer that also produces whether it’s more users or just providing ideas.

Weekly Response #1

My life and Media go hand in hand especially as far as my career is concerned. For the past 7 years I have been DJing and social

media has helped me define myself as a personality and has also helped me market my brand as well. Twitter has done a great job

of doing so and I’m glad I took the time to manipulate this form of social media to benefit me.

It took me a while to understand the potential that Twitter has and the endless possibilities and networking opportunities it holds.

I started my account in Spring 2009 and it stayed untouched for months because I didn’t understand the purpose of twitter and I

didn’t do anything right at all. One day, I was conversing with a mentor of mine named DJ Statik and I asked him what did he

think about Twitter. He explained, “It’s a great way to promote your brand, upcoming events and you can control how people view

you as a personality… It’s pretty dope if u ask me.” With this new perspective I wanted to know the ends and outs of Twitter so I

asked him to explain to me what I needed to know. He showed me how to upload pictures, how to mention someone, explained

what a trending topic was amongst other Twitter basics.

Henry Jenkins talks about how students like myself develop new media literacies by using the internet which include: Play,

Performance, Simulation, Appropriation, Multitasking, Distributed Cognition, Collective Intelligence, Judgment, Transmedia

Navigation, Networking, Negotiation, and Visualization. With the use of social media I have manipulated all of these new media

literacies, especially the networking, negotiation and collective intelligence. I use Twitter to networking and market my brand so

that my fan base can grow and which is now around 800 followers. Negotiation requires good rhetoric and on Twitter you only

have 140 characters to work with in a message and/or tweet so I have developed better skills in persuading potential customers

with a limited amount of words. Twitter keeps me up to date with was it trending so that is how I manipulate collective


Howard Gardner says “A healthy proportion of these young people felt that good work was something for “later in life”—once they

had gained fame, power, worldly success, then they would practice good work, model it, and seek to nurture it in others.” I think

the total opposite and that is why I am taking advantage of media at an early age because I believe that with the world constantly

changing, the one who is up to date with media and technology will be the winner in life. I know that many students do believe to

good work comes after fame so like Gardner went and worked directly with young people, I use my twitter account to promote since

my fan base are ages 14+. I am amazed at the influence I have on people through using mediums of media.

My heavy use of media all started from me trying to market my brand and now I see after reading some of Gardner and Jenkins that

I can even promote a bigger message while sharpening my skills in new media literacies. Who would have thought the

possibilities of Twitter were endless?

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